(Studio) Carolina Palmgren

Luxury Brand Strategist + Creative Director

Helping premium and luxury brands strengthen positioning, elevate perception and turn strategy into a complete brand experience.

CLARITY, VISION & BEAUTY

STRATEGY-BASED CREATIVE PROJECTS
FOR FASHION, HOSPITALITY AND PREMIUM BRANDS

1. Foundations

Visual Positioning
Creative Direction & Brand Dna
Art Directed Marketing Materials
Creative Operations

2. Direction

Upfront Project Visualization
Moodboards & Mockups
Art Direction & Design Systems
Human-Directed AI

3. Execution

Website Design
LOGO, Brand Identity, Print, Graphic Design
Photography & Video
Brand Activations

Alice + Olivia
Amazon Fashion
Ana Lerario
Another Garde
Ash & Ames
Ashaki
Attic Design
BHLDN
Bird Dog West Village
Bluefly
BOSS
Britt Netta
Brogan Tennyson
Chris Gramer
DWP / Gwen Stefani

Select Clients & Collaborators

Elle Magazine
Enza Costa
Fila
Fiftytwo Showroom
Foley & Corinna
Forever 21
Gilt Groupe
Goodwin
Gudrun & Gudrun
Halleh Fine Jewelry
H. Fredriksson
IMG Endeavor
Jordache
Kendo Brands
Kiehl's

Kiam Building
Lafayette 148
Lands' End
L'Oréal
Mandy Reid
Mara Hoffman
Marli New York
Maryam Nassir Zadeh
Mercedes-Benz Fashion Week
Misha Nonoo
Next Models
NIVEA
NY&CO
Ole Henriksen
Piximarket

PUMA
Ralph Lauren
Rita Hazan
Robert Geller
Simkhai
Sony Music
Sophie Ratner
Stila
Studio New Work
The Laundress
The Table
Three Thirds Cafe
Act Of Emotion
Veoir Magazine
W Hotels

"A fantastic asset"

Carolina is a fantastic asset for any project she touches. She has a knack for ideation, visual team and project management, and execution across multiple verticals. Having worked extensively with her over the past decade and most recently for me as a photographer for a worldwide campaign for KVD and as a freelance art director, I can attest to her strategic agility, executable prowess, and incredible work ethic. If you're lucky enough to work with her, you will not be disappointed.
Sr. Creative Director at Kendo Brands, an LVMH Company
"Carolina is an absolute visionary"

Carolina is an absolute visionary. As a very new brand, I hadn't fully developed, well, anything besides the product. Not only was Carolina willing to take a risk with someone still learning so much, she was able to translate my vision for the brand in way I could not articulate myself, bringing it to the next level.
A multifaceted creative, she stepped into everything you could think of to help define the brand. From the creation of photo-shoot (including, casting, art direction, production, photography & videography) to redesigning my entire website and re-branding in general with, design of print items & line sheets. Working with
Carolina is a delight and I truly appreciate how colaborative and flexible she is. I would absolutely recommend working with her and look forward to working with her again in the future.
Mandy, Founder Mandy Reid
"an all around expert"

I hired Carolina when I was building my Fashion start-up Another Garde. As a creative director, art director and photographer she was an all around expert who managed to help us create our higher purpose brand for modern and confident women. She has worked on multiple studio and lifestyle photography projects for us. I tremendously value how she can understand the big picture (branding) and also involved in all the production details as needed such as casting and location scouting. She is also a skilled graphic designer with an impeccable eye. Definitely recommend her services.
Soumountha, Founder
Another Garde