BEAUTY, BODY & JEWELRY: CONCEPT and ON SET ART DIRECTION

CLIENT: SOPHIE RATNER - BRAND LAUNCH
OBJECTIVES: DEFINE THE LOOK AND FEEL OF THE BRAND
TITLE AND TASKS: CREATIVE DIRECTION, ON SET ART DIRECTION, CASTING, CONCEPT DEVELOPMENT
RATIONALE: TAPPING INTO THE APPEAL OF BRINGING LUXURY AND GLAM TO EVERYDAY LOOKS WE EMPLOYED A SUN-BATHED LOOK OF LEISURE, SEX APPEAL and DIAMONDS for the editorial campaign and matched the product shots with crisp clean lighting.

EDITORIAL CREATIVE DIRECTION AND PHOTOGRAPHY

YVONNE / IMG

Mandy Reid

Halleh Fine Jewelry