AN EXTRAORDINARY MAKEOVER

Chris Gramer is an innovative, made to order fashion company, focusing fashionable clothing at great quality and cost.

Under the umbrella of my creative service company MULTIPLE FORM, I was brought in to strategize and execute their visual positioning across all platforms and relaunch their website, create a new logo and visual identity including photography and all design assets such as linesheets and lookbooks, packaging, hangtags and social media presence.

Services Provided:

Logo Development & Design
Visual Strategy
Photography
Web design
Content Creation
Copy
Social media content
Brand Videos
Lookbooks, Linesheet and Ghost Photography

LOGO DESIGN

Corporate Identity System
Logo Development
Letterhead
Business cards
Thank you notes
Print - Prepress

CONCEPT
The logo was designed to pay homage to the founders chinese american heritage, their sisterhood and their ambition of placing the brand on the fashion map with an iconic symbol that could live on its own. The symbols CGM are an abbreviation of their names - Christine, Grace and Merrie

WEBSITE

Services Provided: Website Design, Visual Strategy, Content Production, Photography, Production, Copy

CONCEPT
Working with the brand’s objective of being that source of inspiration and support most only find in a good girlfriend we wanted to keep the tone reaffirming and inspirational throughout.
We met those objectives by mixing high fashion elements with editorial value such as ‘how to’ sections, tips and features of the founders sprinkled throughout.