Mandy Reid - EFFORTLESS EASE
The visual concept for sustainable jewelry client Mandy Reid was based around the idea of adornment as an essential and minimal expression of personal style and confidence.
A sense of freedom and poetry of life was an important undercurrent in the entire branding rollout, designed to communicate a minimal lifestyle world of slow and small pleasures.
The careful layering of pieces, promoted as never ending combinations with subtle nuance change of mood were done in order to naturally attracting like minded customers searching for investment pieces over time.
CREATIVE DIRECTION & PHOTOGRAPHY: CAROLINA PALMGREN
PRODUCTION/CASTING: MULTIPLE FORM
POST PRODUCTION: MULTIPLE FORM
MODEL: HANNAH UTAH / HEROES
WWW.SHOPMANDYREID.COM
MOOD BOARD DEVELOPMENT
KEYWORDS/CONCEPT: ANALOG, CASUAL, SENSUAL, NATURAL BEAUTY
Website Design, Branding and Photography
PHOTOSHOOT
DELIVERABLES
Web Openers, Ads, Social Media Content
CONCEPT
We decided on a visual narrative of elevated visuals in a setting that would be partially stylized and partially in context of vacation, water and sun. An endless summer of small treasures.
LOGO DEVELOPMENT
WEBSITE DESIGN AND IMPLEMENTATION
Focusing on a highly editorial approach we aimed to focus primarily on lifestyle and inspiration where we could easily interchange editorial openers, video and product features.
Our product imagery are all shot as ‘one of a kind’ to emphasize the same aspect of her pieces which are all handmade.
Developed on shopify.
SOCIAL MEDIA
LINE SHEET DESIGN
We developed a line sheet that had the personal and one of a kind touch seen in Mandy’s work by utilizing product photography of similar quality and reference to 70’s art school drawings still life setups.
